Thursday, 12 May 2011

Google Offers Laptops by Subscription

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AllBusiness Weekly
The best news, analysis, insight, and inspiration from the Internet's largest small business resource.
May 12, 2011

Fred Paul

Google Offers Laptops by Subscription

Notwithstanding Microsoft's hellacious overpayment for Skype, this has actually been a big week for Google. At Google I/O, the company's annual developer's conference in San Francisco, it rolled out new versions of its Android mobile operating system, as well as a new home-networking platform called Android@Home that could have applications for SOHO businesses. It also unveiled a system for building peripherals compatible with all Android devices that's designed to make it as easy to get Android add-ons and accessories as it is for the iPhone and iPad, not to mention new movie and music services and plenty of other stuff.

But if you ask me, the biggest news for small businesses at Google I/O was the introduction of two new "ChromeBook" laptops running on Google's new Chrome operating system (not to be confused with Google's browser of the same name). The lightweight new mini-sized laptops come from Samsung and Acer, weigh around 3 pounds each, and cost between $350 and $500. When they come out on June 15, they should provide an intriguing alternative to Windows and Mac laptops, netbooks, and even tablets.

Perhaps more important than the hardware itself, Google plans to distribute the devices via subscription. Instead of buying them outright, businesses will be able to outfit employees with a ChromeBook, service, and support for $28 per month per person ($20 per month for schools). After three years, Google will replace the ChromeBook with a new one.

Now, ChromeBooks may or may not meet your businesses' needs. But Google is making a real effort to take the pay-as-you-go cloud-computing model as deep into the business world as it can. Forget not having to buy software -- if this catches on, more and more companies may find they don't have to buy hardware either. And that could make a big difference to cash-strapped startups and small businesses.

Fredric Paul
Editorial Director


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